To understand the benefits of redirecting in native app, we need to glance through the ecosystem of mobile apps. Along with it, we will recognize the problems which marketers were facing with the continuous update of android and IOS. We will also know how the situation changed with the app to app redirecting.
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Let us first understand a few terms related to our topic. Starting from here stick with us, to get a proper understanding of native app redirecting and its benefits.
What is Native app?
A native app is designed to run only on a particular platform or hardware. It provides optimized performance and can access hardware such as cameras and microphones. It is written in codes specific to the device and its operating system.
The two main platforms in the market are Android and IOS. If a developer wants to write code for an Android application then he must use java and specific instructions. Whereas writing codes for an IOS application requires the knowledge of Objective-c and swift.
So, this is a brief definition of a native app. We will not go deeper into it, so to stop you from getting distracted from our topic.
What is redirecting? Let’s make it simple. Redirecting is transporting the user from a domain address to another. It takes place when a user clicks on a hyperlink (link to another web address).
Redirecting in native apps?
In mobile applications, redirecting works in different ways. Once the users click on the URL, it gets redirected and launches the relevant app on the phone. Not only that, but it also opens up a particular section of the app. This makes the path shorter and its users friendly.
Although, redirecting has been a part of the mobile apps ecosystem since its origin, there were some major issues with it.
To get a deep sense of problems faced by marketers and influencers. We need to identify the root cause, which makes them lose their millions of potential users and revenue.
Why traditional ways of redirecting don’t work for native apps?
At the beginning of this post, we gave you the hint about the advancement in technology being a problem for marketers.
With the introduction of the “web-view” component in android applications, all the popular app companies changed their way of handling users’ requests for linking to another app.
Instead of redirecting to a native app, the application started to open the links in their own app’s inbuilt browser. This caused a huge drop in conversions for marketers and influencers.
Let us look at how this affected them individually.
Problems faced by Marketers:
Drop-in conversions were the major issue for the marketers, the inbuild browser feature makes the sales funnel longer and less user-friendly.
Problems faced by Influencers:
As the user are redirected to an inbuilt browser instead of a native app. They are required to log in, to continue the further activity. And we all know relogin is a boring task which we often avoid.
Keeping these issues and more in mind we come up with a solution more on this, later in this post. Now, think for a second, what if we are able to bypass inbuilt browser feature, . What benefits will we get as a marketer or as an influencer?
Benefits of Redirecting in native app
As we already discussed native app redirecting and issues with web view, it’s time to jump on the solution. But before that, we will answer the question that we raised earlier in this post i.e. “what if we are able to redirect the link to a native app?” So, here are the benefits that you will get:
- Skip login process:
If you have a YouTube account and you have ever tried sharing your videos through Instagram then you must be aware of this issue.
Instagram opens up your YouTube link in its own browser where your followers can only view your videos. But can not like or subscribe to your channel as many YouTube users don’t remember their YouTube password.
In this situation, if you paste a dynamic link then your follower will directly land on the YouTube app. This will then make it simpler for them to like and share your videos.
- Reduce load time:
Landing to a native app is much faster than loading a complete website. The app is already installed on your smartphone, dynamic links make the process much faster. It decreases the complicated process of going through multiple protocol layers to reach your destination site.
- Increase engagement:
According to google’s report :
“The probability of bounce increases 32% as page load time goes from 1 second to 3 seconds.”
The same goes with mobile apps. If a user clicks on a link, the platform redirects him to an inbuilt browser. It takes more time to load compared to redirecting the user to an already installed app. These results have a dramatic effect on user engagement.
- Increase Conversion:
According to stats, redirecting to a native app on the phone saves a ton of time. This then results in a higher conversion rate.
- Increase app installs:
If you are an app publisher then you know redirecting a user directly to the app store increase the chances of app install.
If you use the method which we are going to discuss below then you will get more installs, compared to previous campaigns.
How to redirect links from one app to another?
If you go by the traditional method of redirecting links from app to app, you will end up facing problems in your marketing campaigns. To solve this issue we have an amazing tool that you can use for free and get amazing results.
App opener is a tool that converts your simple link to a super link, through which you can increase your app installs, youtube video views, subscriber base, and sales. The tool provides you the option to convert any normal link to a dynamic link.
Here is how to convert a normal link to an app to app redirect link:
- Open web browser in phone/desktop/laptop.
- In the address bar type in www.appopener.com
- Here you will get to 3 steps to follow.
- In 1st step paste the link that you want to share on Instagram. In my case, I want to share a video link that I want to get opened in the YouTube app.
- After pasting the link go to step 2 select the app in which you that link to open. Here I am adding my YouTube video link.
- In the 3rd step click on generate the link, a newly generated link will appear on your window, copy that link, and paste in Instagram bio, stories, IGTV video, and DMs.
- Make sure that you are logged in to use this tool for free.